Clearwater International Denmark has advised Bodylab ApS (Bodylab), a leading e-commerce focused sports nutrition and healthy lifestyle brand in the Nordics, on its sale to Scandza AS (Scandza).
Established in 2003, Bodylab has experienced significant growth driven by highly innovative product development and maturing e-commerce market conditions. Today, Bodylab’s products – ranging from traditional sports nutrition products (protein powder and bars) to healthy lifestyle foods (protein pancakes, protein chocolate spreads and oils, and toppings) – are marketed online via Bodylab’s own websites across Denmark, Sweden, Norway, and Finland (B2C); and via fitness chains/gyms, international distributors, and niche retailers such as drug stores (B2B).
Founded in 2007, Norway-based Scandza, is a fast-moving consumer goods platform with a portfolio of strong local brands, complemented by well-known licensed global brands.
The Clearwater International team consisted of Partner Andreas Lauth Lauridsen and Director Mikkel Novod-Knudsen, supported by Senior Associate Maria Malmborg Christensen.
“Clearwater’s knowledge and experience of the e-commerce and sports nutrition market was key for choosing them as my advisor. The team maintained an efficient and well executed process despite some obstacles along the way. Although it was a time-consuming process, the involvement of Clearwater’s dedicated team meant that our internal resources could be kept at a minimum, allowing us to concentrate on our daily operations. I’m certain that without Clearwater’s assistance we would not have ended up with such a successful outcome. I can only recommend Clearwater to other entrepreneurs considering selling their company.”
Rasmus Thorup Andersen, Founder and Owner, Bodylab
“Bodylab has shown notable growth and is an attractive investment opportunity. We look forward to seeing Scandza leveraging the invaluable knowledge and experience that Bodylab has within sports nutrition and fit lifestyle markets. This marks our second nutrition deal, having previously advised Nutramino on the cross-border sale to Glanbia. We expect to see continued M&A activity in the sports nutrition and weight management industry driven by continued growth in e-retail spurred by attractive market fundamentals and increasing online sales.”
Andreas Lauth, Partner, Clearwater International Denmark