Unisport, Scandinavia’s leading online football shop, is taken over by financial investor Morten Strømsted. The management will continue as shareholders in the company.
Unisport focuses on sales of soccer equipment and soccer merchandise through the online store www.unisport.dk and through a physical shop in copenhagen. In addition Unisport has the websites www.eptasport.dk (handball equipment), www.dbushoppen.dk (run on behalf of DBU) and www.mikkelkessler.com (run on behalf of Mikkel Kessler). Unisport is solely responsible for the sale of all DBU Merchandise.
The new owners want to continue Unisports current positive developments, including maintaining the position as market leader in Scandinavia.