The two companies continue under their former names. The merger is obvious for Shg.dk A/S, given that ITbutikken gives shg.dk admittance to new interesting export markets, e.g. Finland, where only ITbutikken is represented.
Shg.dk is planning to enter both the German and the UK market. ITbutikken has always been a good place to buy hardware, which was emphasized in a test of Online Trade in Denmark by the Danish consumer magazine Tænk. ITbutikken was Best in Test. Shg.dk was second best. The facts imply that we have here a merger of two very strong players.