Clearwater International advised Party Delights on its strategic merger with US based PartyCity.com. Party Delights is the largest UK online party retailer with sales of £15m.
Headquarted in the US, PartyCity is North America’s largest speciality goods chain with over 750 franchised stores. The deal creates a UK platform for PartyCity whilst allowing Party Delights to continue their expansion through Europe.
“Clearwater International worked with the senior shareholders of the business for a number of years advising on a strategy to ensure the business was best placed to receive external investment. Leveraging their sector knowledge, the Clearwater team were able to highlight key acquirers and negotiate terms for the investment that ensured the business was viewed on comparable terms with major internationally listed online operators. Clearwater provided a partner lead approach from engagement to completion and were key to ensuring the business received investment at an optimal time for all parties.”
Steve Graham, Party Delights.