Nordic insurance group Tryg acquires 100% of Securator

Clearwater International advised Securator A/S (DK) – Denmark’s leading provider of extended warranties for consumer electronics – in their sale to the Nordic insurance group Tryg Forsikring A/S (DK).

Since its establishment in 2008, Securator has grown to become the market leader within its field, their extended warranty products are sold in Denmark’s largest electronics and retail chains under the Fullcare concept, which combines the insurance products with user-friendly service and support elements. Securator is situated in Hørning close to Aarhus and has 52 employees.

As a leading Nordic insurance group with activities in Denmark, Norway and Sweden, Tryg works to create peace of mind and value for its customers, employees and stakeholders. Tryg has been active in the extended warranties market since 2009 via its Swedish branch Moderna. The acquisition of Securator secures for Tryg the leading position in the growing Nordic market for extended warranties, which is estimated to be worth more than €250 million.

Securator will continue operations from its headquarters in Hørning; as will current employees and CEO, Mr. Peter Lonnebjerg. Per Fornander, Group Executive Vice President at Tryg and Managing Director at Moderna, will join as the new Chairman of Securator’s Supervisory Board.

Clearwater International was the exclusive financial advisor to the owners of Securator; a process where several strategic players showed interest in the Company. Partner Søren Nørbjerg, Associate Partner Jakob Tolstrup Kristensen and Associate Louise Kamp Nørbæk led the sales process.

“It is excellent news both for retailers and for employees at Securator that we have succeeded in reaching an agreement with Tryg. I am confident that this will mean a big boost for the entire business, and that Securator, together with Tryg, now stands even better prepared for realising the considerable potential which this market holds.”

Peter Lonnebjerg, Managing Director, Securator

“I look forward to combining our experience and competencies in our united efforts to create a strong and effective player in the attractive Nordic market for product and extended warranty insurances.”

Per Fornander, Group Executive Vice President, Tryg and Managing Director, Moderna