JoJo Maman Bébé secures investment from funds advised by Magenta Partners

Jojo Maman Bebe logo

Clearwater Advisor

Press Release

The consumer team at Clearwater International has advised Laura Tenison, the founder and managing director of specialist multi-channel baby, nursery and maternity retailer, JoJo Maman Bébé, on securing an equity investment for a minority stake in the business from funds advised by Magenta Partners.

Clearwater International worked with Laura Tenison to source the right equity backer for JoJo Maman Bébé and structured the deal with funds advised by Magenta, whose principal founder investors are the Singh Family Trusts. Tom Singh, founder of New Look, is one of the UK’s leading retail entrepreneurs.

“This is a unique business founded on a strict moral and ethical code of conduct. We have traded well throughout the economic downturn with positive LFL figures. Despite being courted by equity funds for many years, we have only now found our ideal financial investor who rates these core brand values.

“We are delighted to be working with Magenta to grow the business in a sustainable manner, and to open up new opportunities that were out of the reach of our organic growth plan.”

Laura Tenison, Founder and Managing Director, JoJo Maman Bébé

“We had long been admirers of Laura Tenison and the way in which she and the management team at JoJo Maman Bébé have developed such a successful multi-channel retail model.

“Laura has now found the right investor that will provide growth capital to the business, and Magenta will work alongside her to strengthen the management team and grow the business. This deal is testament to the faith that private equity investors continue to show in the consumer sector for businesses with a strong proposition and brand, and adds to our experience of advising entrepreneurs on these specialist transactions.”

Gareth Iley, Partner, Clearwater International