Clearwater International advises the owner of Maki on the partial sale to Industri Udvikling

Clearwater International acted as financial advisor to the owner of Maki A/S (Maki), Niels Dahl-Nielsen, on the majority sale to private equity firm Industri Udvikling, and CCO Michael Jensen who will take on the role as CEO going forward. Niels Dahl-Nielsen will continue as co-owner, board member and as an executive advisor to the new CEO.

Maki is a leading distributor of traditional toys, games and baby products in the Nordics. With a portfolio of internationally acclaimed brands and proprietary products, the company supplies more than 1,500 customers, with approximately 5,000 Point of Sales (POS) across the Nordic region.

Maki has built its success on local presence and years of experience in the sourcing and marketing of toys and baby product brands. Since 2003, the company has shown steady growth under the management of Niels Dahl-Nielsen by strengthening the brand portfolio and distribution rights.

With this new partnership, the ambition for Maki is to further strengthen its market position in the Nordics with the addition of new brands as well as proprietary products.

The traditional toys and games industry is a mature market with distributors competing on network and service level. Demand is driven by creating targeted content and marketing initiatives. Recent analysis shows stable market growth for traditional toys and games in the Nordics and we expect to see continued activity in the sector with strong interest from both strategic and financial investors.

The Clearwater International team was led by Associate Partner Jakob Tolstrup Kristensen and Partner Søren Nørbjerg with support from Senior Associate Mads Højdahl Kristensen.

“I’m delighted to have worked with Clearwater International over the course of the project. Their guidance throughout the process allowed me to focus on what was important – to continue to create value for Maki. With a dedicated approach and strong relationships with financial investors, the team has been able to structure a transaction which meets the requirements of myself as owner looking to secure the company’s future growth, and Michael, our newly appointed CEO, who alongside the rest of the team is the future of Maki. The transaction also helps secure the necessary capital to further strengthen our position in our market.”

Niels Dahl-Nielsen, co-owner and former CEO, Maki

“It has been a pleasure to co-engineer a future ownership structure, enabling a newly appointed CEO to acquire a 20% ownership of a leading Nordic distributor. At Clearwater International we have the upmost respect for what Niels has achieved with his employees during the last decade. We very much look forward to following the team on their continued growth journey.”

Jakob Tolstrup Kristensen, Associate Partner, Clearwater International