Clearwater international advises owners of Deku-Pack on the sale to DS Smith

Clearwater International has advised the owners of Deku-Pack ApS on its cross-border sale to UK-based DS Smith Plc, a leading provider of paper, corrugated packaging and recycled materials across Europe and specialist in plastic packaging worldwide. DS Smith operates across 36 countries and has more than 26,000 employees.

Denmark-based Deku-Pack specialises in POS (Point of Sale) and display solutions for in-store marketing. The business is focused on FMCG (Fast Moving Consumer Goods), retail and media markets and consists of five subsidiaries; Pro-Display A/S, Deku-Stans A/S, Vejle-Print A/S, DM Plast ApS and Emballage Form ApS.

The transaction allows DS Smith to focus on FMCG and expand its offerings to retail customers.

The Clearwater International team comprised Partners Lars Thorup & Andreas Lauth, with support from Associate Casper Bech Christensen.

“We are delighted to announce the acquisition of Deku-Pack and look forward to building on our joint expertise in this area. This investment in display further enhances our leading customer offering both geographically and in this important and growing market segment.”

Miles Roberts, CEO, DS Smith

“Over the last decade, Deku-Pack has cemented its position as a leading provider of display products and POS solutions in Scandinavia. The owners have successfully built a strong platform comprising of five entities, each contributing to the group’s overall value proposition allowing the group to take control of the entire value chain. This unique market position spurred solid interest from selected strategic partners, but DS Smith was the preferred partner as they were able to offer strategic opportunities that could further accelerate growth.”

Lars Thorup, Partner, Clearwater International