Clearwater International advises leading design company &tradition on its sale to HAY

Clearwater International has advised the shareholders of &tradition A/S (&tradition) on its sale to HAY – an established Danish designer and manufacturer of contemporary furniture, accessories and rugs – and Anders Holch Povlsen, Danish businessman and CEO of fashion chain, Bestseller.

Established in 2010, &tradition is a leading Danish lighting, furniture and accessories design company. The award-winning business is known for its unique combination of classics by iconic Danish designers including Arne Jacobsen and Verner Panton – and new designs created in collaboration with internationally renowned designers such as Jaime Hayon and Luca Nichetto. &tradition products are retailed in high-end stores and it has secured contracts in more than 50 countries worldwide.

Danish design brands are experiencing increasing attention from international markets; we expect to see continued interest from investors in this segment.

The Clearwater team was led by Partner Andreas Lauth & Partner and Head of Consumer DK Lars Thorup Gregersen, with support from Director Jonas Angaard Madsen and Associate Maria Malmborg Christensen.

”In a short time period, Martin K. Hansen (&tradition Director) has built a high-end design brand, differentiating itself from the New Nordic fashion trend by launching high-end, classic and less fashion driven products by leading designers. In HAY and Anders Holch Povlsen, Martin has found the perfect partners to preserve the high growth rates. At the same time, the constellation secures significant sourcing synergies from the very get-go.”

Andreas Lauth, Partner, Clearwater International