Clearwater International advises The Creative Engagement Group Limited (TCEG) on its sale to Huntsworth plc

Clearwater International has advised The Creative Engagement Group Limited (“TCEG”), on its sale to Huntsworth plc (“Huntsworth” or “the Group”), the healthcare communications and public relations group, from private equity investor LDC and certain members of TCEG’s management, in a transaction valued at £25m (c.€28m).

TCEG is a collection of three creative agencies – WRG, The Moment and Just Communicate – that provide experiential marketing primarily through events and digital marketing, including virtual and augmented reality, predominantly to healthcare clients.

The addition of TCEG will strengthen further Huntsworth Health’s ability to provide high quality digital creativity to its clients, and allow TCEG to benefit from access to the Group’s existing healthcare clients, especially in the US where there is significant opportunity for TCEG to increase its market share. The addition of TCEG supports Huntsworth’s strategy of adding capability to better support the needs of healthcare clients through both organic growth and selective acquisitions.

TCEG is based in the UK but services clients across the world, with approximately one third of revenue generated in the US.

The TCEG management team is led by CEO Russ Lidstone and COO David Sharrock, and both will remain with the business.

The Clearwater International team was led by CEO Michael Reeves and Director Michael Loudon with support from Director Emma Rodgers, Associate Director Chiara Pettinicchio and Associate James Kennedy.

“TCEG is a great company with a wealth of talent and blue chip clients which will benefit from Huntsworth’s reach and connections especially in healthcare. With more and more clients seeking to engage both employees and customers with powerful experiences, TCEG is well positioned for future growth.”

Paul Taaffe, CEO, Huntsworth plc

“This is a truly exciting development for TCEG. The opportunity to offer clients an even more integrated view of how to engage audiences is compelling. Our teams at WRG, The Moment and Just Communicate are genuinely thrilled to be joining the Huntsworth Group.”

Russ Lidstone, CEO, TCEG

“We’ve worked in partnership with Russ and David to develop a strongly differentiated group at the forefront of creative and experiential marketing. This deal is not only testament to the strength of TCEG’s proposition, but also to the quality and depth of the team and TCEG’s future growth prospects. We wish them every success in their next phase of development.”

Rob Powell, Director, LDC

“This is a strategic acquisition by Hunstworth and provides TCEG with a formidable platform to deliver further growth and continued success for its clients. This represents an exciting milestone in the development of TCEG.”

Michael Reeves, CEO, Clearwater International