The UK’s leading hair extensions company Racoon International – whose products are used by celebrities including Sophie Anderton, Denise Van Outen, Jade Jagger and Sharon Osbourne – has undergone a management buy-out.
The Southam-based company is recognised as the manufacturer of choice by hairdressers, celebrities and consumers alike and supplies its products through 2,000 appointed salons in the UK and business partners in 14 other countries. The deal gives control of the business to husband and wife team Eva and Steve Proudman.
Launched in 1993, Racoon supplies hair extension kits and associated products and provides training for hairdressers in its appointed salons. It has seen its sales and distribution increase year on year and its extensions are now sold in the UK, America, Australia, Austria, Cyprus, Denmark, Estonia, Italy, France, Germany, Hungary, Netherlands, Poland, Spain, Sweden, and Switzerland. The deal will allow the company to expand both at home and overseas
Eva Proudman began working with the company in 2003 as a quality consultant, helping it to become the first hair extensions manufacturer to win accreditation to the international quality standard ISO 9001. She was appointed as general manager in 2004 and a year later was joined by her husband Steve Proudman in an IT consultancy role.