Cashmere brand N-Peal sold to the founders of Pure Collection

Clearwater Advisor

Cashmere brand to the stars N-Peal has been sold for an undisclosed sum to the founders of Pure Collection, the successful mail order and online retailer.

N-Peal, one of the world’s most famous cashmere brands, sells men’s and women’s cashmere sweaters and accessories. Established in 1936, N-Peal has developed a reputation for elegant design, exquisite colours and superior quality.

The deal will see Pure Collection utilise the N-Peal brand, which has been worn by the likes of Marilyn Monroe, Princess Diana and Cindy Crawford, to move the brand forward within its portfolio of selective products. Pure Collection was established in 2002 as a specialist mail order company offering a wide range of cashmere fashions for women, men, children, babies together with a wide range of accessories and gifts

“It’s been a difficult industry over the few years but through Clearwater International’s research and negotiation skills we have achieved an excellent result for the future of the brand and the shareholders.”

Mark Blair, Chief Executive, N-Peal

“It’s a privilege to have been involved with such a prestigious cashmere brand. I have no doubt that under the stewardship of its new owners N Peal will move forward onto the next stage of its development whilst retaining its status as an exclusive brand.”

Marc Gillespie, Partner, Clearwater International