Butcher’s Pet Care Limited, the £40 million pet food company, has secured agreement on the future of the family-owned business.
Founder Graham Baker, has taken full ownership of holding company, FW Baker Limited which owns the Northamptonshire-based company, one of the largest players in the dog food market. Clearwater International advised Mr Baker on the deal. Under the terms of the agreement he has acquired the share capital of his late brother John, and his surviving brothers, Roger and Edwin.
Baker started the company business 25 years ago when he spotted the market potential of feeding cooked fresh food to dogs. His is now supported by a 200-strong team of employees and a board of directors from blue chip organisations and FMCG brands including Coca-Cola. As a result Butcher’s, which has built its business on providing 100 percent natural nutrition to pets, now stocks a highly successful portfolio of products including Butcher’s, Butcher’s Choice and Olli cat food to major grocery chains. Reporting the highest growth in the branded wet dog food market in the past year, it also became the first major pet-food company to launch in to life-stage and organic ranges in 2006. The company continues to focus on product innovation in 2007. In line with the premiumisation of the market, Butcher’s has launched Superior, a super-premium range this month. Strong week-on-week increases in sales have already been reported by retailers.
“A heavyweight board of directors, a spirit of innovation and deep commitment to the integrity of the Butcher’s brand remains at the heart of the business in 2007. The company continues to innovate with the launch of ambitious new products in line with demand. This agreement will secure the future of the business and give full control to Graham Baker so that he can continue to drive it forward.”