Brandcare is an Iberian company operating in the home and personal care segments. It began its activity in December 2013, after closing the sale of several well-known brands – such as Cristasol, the leading glass-cleaning brand in Spain – to Colgate-Palmolive .
Brandcare is an investee company of Explorer Investments, the leading Portuguese private equity house.
Explorer hired Clearwater International to provide buy-side services to screen opportunities aimed at enlarging the portfolio of brands from Brandcare in the Iberian markets. As a result, in August 2015, Brandcare acquired the brand Mistolin in Portugal.
Mistolin is the leading grease removal cleaning brand in the Portuguese market and also offers a wide range of cleaners for the bathroom, kitchen, anti-lime, ammonia, dishwasher, etc. In particular, its presence in laundry detergents and softeners will allow Brandcare to enter these segments in which it was not present until now.