Clearwater International Denmark advises Mouseflow on its sale to Offspring Capital

Clearwater International Denmark acted as financial adviser to Mouseflow, a leading global Software-as-a-Service (SaaS) web analytics company, on its sale to the private equity fund Offspring Capital.

Mouseflow specialises in qualitative analytics, such as session replay and heatmaps, allowing clients to replay the full visitor experience to identify pain points, optimise customer journeys and boost conversions.

With local presence in Denmark, the US, Germany, and the UK, the company has more than 50,000 active installations in 86 countries worldwide, and caters for both small and medium-size businesses (SMBs) and the enterprise segment. The company has shown impressive growth rates with 69% net revenue CAGR from 2015-2017.

Offspring Capital is a private equity fund established by five entrepreneurs investing in SMBs, with a focus on technology companies, or those which use technology in connection with new strategy and overall growth.

The Clearwater International team consisted of Partner and Head of TMT Denmark, Per Surland, Director Mikkel Novod-Knudsen, Senior Associate Casper Norre and Associate Jesper Østergaard Pedersen.

“Clearwater played a vital role in this transaction and I am very grateful to have had such a credible adviser by my side. The Clearwater team’s involvement throughout the process meant a huge relief on our internal resources, allowing us to focus on running and further developing our business. Through strong financial and commercial analysis, Clearwater presented our business to potential investors in its best possible light. Per and his team were committed to achieving a great result for us – and throughout the process, we have felt in safe hands.”

Lasse Schou, Founder and CEO, Mouseflow

“In Offspring Capital, Mouseflow has secured a strong and experienced partner, whose founders have both strategic and operational experience as IT entrepreneurs, and can add value and input to the continued journey.

We see strong investor interest in scalable SaaS-based business models, particularly within enterprise software. Combined with the ability to cater for both SMBs and enterprise customers, as Mouseflow does, you have an attractive investment opportunity.”

Per Surland, Partner and Head of TMT Denmark, Clearwater International