The UK pet market has shown resilience and premium growth in recent years, with the market now valued at £5.9bn (€6.6bn)1.
Twelve million UK households have pets (44% of households). The UK pet population stands at around 54 million of which 33 million are fish and 21 million are non-aquatic pets2. Pet numbers are driven by social comfort, companionship and security as well as the growth of one-person households. Pet owners tend to humanise pets taking extra care of their diet and wellness, providing a major boost for the market. Humanisation is undoubtedly driving acquisitions. M&A in the space has been strong, driven by a need to not only gain expertise and a differentiated product portfolio, but also geographical expansion and access to new customer and distributor bases.
1 Pets at Home Annual Report
2 PFMA Report
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