Sticking with the knitting

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Cashmere brand to the stars N Peal has been sold for an undisclosed sum to the founders of Pure Collection, the successful mail order and online retailer.

N Peal, one of the world’s most famous cashmere brands, sells men’s and women’s cashmere sweaters and accessories. Established in 1936, N Peal has developed a reputation for elegant design, exquisite colours and superior quality.

The deal will see Pure Collection utilise the N Peal brand, which has been worn by the likes of Marilyn Monroe, Princess Diana and Cindy Crawford, to move the brand forward within its portfolio of selective products.

Commenting on the deal Mark Blair, chief executive officer of N Peal said: “it’s been a difficult industry over the few years but through Clearwater’s research and negotiation skills we have achieved an excellent result for the future of the brand and the shareholders.”

Marc Gillespie, partner with Clearwater who led the deal together with Ben Wilson and Jackie Naghten added: “it’s a privilege to have been involved with such a prestigious cashmere brand. I have no doubt that under the stewardship of its new owners N Peal will move forward onto the next stage of its development whilst retaining its status as an exclusive brand.”

Pure Collection was established in 2002 as a specialist mail order company offering a wide range of cashmere fashions for women, men, children, babies together with a wide range of accessories and gifts.