Clearwater International has advised Groupe Pierre & Vacances-Center Parcs on the deployment of a new online distribution activity and on its partnership with La Compagnie des Vacances.
Thanks to this partnership, Groupe Pierre & Vacances-Center Parcs have the potential to become a major player in the online holiday accommodation in France and Spain and launches a new online distribution activity that relies on the strong Maeva brand recognition, maeva.com. In order to support the Maeva.com website offer extension, Groupe Pierre & Vacances-Center Parcs joins forces with La Compagnie des Vacances, a major European player in outdoor accommodation. La Compagnie des Vacances will contribute to the development through an additional complementary tourism offer to that of Pierre & Vacances and Maeva.
Today, Maeva.com offers more than 4,000 products; tourist accommodations, village clubs and campsites by the sea, both in the countryside and in the mountains, in France and Europe.
In the coming months Maeva.com will pursue its development with new holiday residences in France and Spain.
Groupe Pierre & Vacances-Center Parcs, founded in 1967, is the European leader in local tourism. Today, with its complementary tourism brands, Pierre & Vacances, and its 2 premium and village club labels, Maeva, Center Parcs, Sunparks and the Adagio Aparthotels, the group operates a tourist network of nearly 50,000 apartments and homes in 300 sites in Europe. In 2012/2013 the group welcomed 7.5m European customers.
La Compagnie des Vacances (http://www.lacompagniedesvacances.com), founded in 2008, is a major player in the rental of professional tourist accommodations in Europe. Its core business being open-air accommodations, the company now offers accommodations in campsites and holiday residences by the sea, in the mountains and in the countryside. La Compagnie des Vacances distributes the offerings of more than 3,000 professional accommodation providers in France and Europe. The company won the Travel d’Or 2014 Award for its brand, specialising in open-air accommodations, Vacances Camping, and has more than 400,000 customers.
The Clearwater International team was led by Thomas Gaucher