Party Delights

Dato

Clearwater Corporate Finance has advised Party Delights on its strategic merger with US based PartyCity.com.

Founded in 2001, Manchester based Party Delights is the largest UK online party retailer.

Headquarted in the US, PartyCity is North America’s largest speciality goods chain with over 750 franchised stores. The deal creates a UK platform for PartyCity whilst allowing Party Delights to continue their expansion through Europe.

The Clearwater team comprising of Managing Partner Mike Reeves, Partner Gareth Iley and Assistant Director Andy Strickland advised husband and wife team Allison & Steve Graham on the merger.

Commenting on the deal Assistant Director Andy Strickland said: “Party Delights is a great business that was founded by a visionary management team. Steve and Allison were early in spotting a niche in selling party goods online and that move has paid dividends.

The partnership with PartyCity means Party Delights is perfectly positioned to capitalise on opportunities in new markets.”

Steve Graham, Sales and Marketing Director of Party Delights said: “Clearwater worked with the senior shareholders of the business for a number of years advising on a strategy to ensure the business was best placed to receive external investment.

Leveraging their sector knowledge, the Clearwater team were able to highlight key acquirers and negotiate terms for the investment that ensured the business was viewed on comparable terms with major internationally listed online operators.

Clearwater provided a partner lead approach from engagement to completion and were key to ensuring the business received investment at an optimal time for all parties.”