The Manchester office of Clearwater Corporate Finance has advised mid-market private equity firm LDC on its £12 million investment in leading international creative live events and marketing agency WRG Creative Communications.
Established in 2005, WRG designs, produces and delivers highly innovative live events for a breadth of global blue chip clients. It specialises in product launches, summits, ceremonies, live broadcasts, bespoke installations and marketing services, including creative design, branding consultancy, web-services and film & digital services.
With LDC’s support, WRG will launch a targeted buy-and-build strategy in the UK and internationally to further increase its presence in the growing global corporate live events industry and add further specialist skills to its creative offering.
Mike Reeves, managing partner at Clearwater in Manchester, said: “The equity investment from LDC will enable WRG to rapidly expand its global reach through an ambitious buy and build strategy. For us, the marketing and communications sector is one to watch as businesses look to capitalise on the economic success stories in the emerging markets and build global brands.”
The transaction represents Clearwater’s second deal in the marketing sector following its role in the sale of Hasgrove PLC’s public affairs and communications division, Interel.